At the MPA Digital: Social Media conference in New York on Wednesday, trend watchers offered predictions for 2011 and publishing executives discussed how they
are responding.
Debra Aho Williamson, social media principal analyst at eMarketer, outlined key trends to watch for this year based on the firm’s data and other sources. While many of these trends represent continuations of patterns already observed in 2010, they provide a reference in terms of how far social media has evolved in the past few years. They also offer clues regarding the audience, where to reach them, and