Friday

7 Tips to Effectively Branding Yourself with Social Media

 The Open Letter: Branding For Success!
a Guest Post by Young Leader Jonathan Collazo (# 7)
Dear Future leaders,
Welcome to the 21st century, where everything is digital and social media is a must!
In the past creating a buzz would have taken a lot of time and effort. However, in our present time of social marketing, something as simple as a funny YouTube video can get 1 million hits in a matter of minutes! With these new possibilities, every up-and-coming leader should capitalize and walk through the open door of opportunity that social media has afforded them.A leader is someone who is not only respected for his or her accomplishments, but someone who serves as an inspiration for future generations. “A genuine leader is not a searcher for consensus but a molder of consensus."

  As the great Martin Luther King Jr. once said:
Molding a consensus in its basic form is creating recognition. That being said, I wanted to walk through 7 tips to aid in branding yourself using social media.
Show me the goods!
1) You choose who you are- The old saying is: “Tell me who you surround yourself with and I will tell you who you are!” It is important to unite with like-minded people and emulate people who inspire you to greatness. However, BE YOURSELF and choose the path that best suits you.
2) Stay consistent to your goal- Bring content to your page that speaks to the nature of the image that you desire to forge. Whether it’s a video interview or an online article, the content posted on your page should speak to the image that you are creating.
3) Make sure your actions line up with what your saying- Simply put: If you talk the talk, you need to walk the walk!

4) Be passionate about your approach- Turn passion into the fuel that drives you to succeed! People notice whether you are fully invested in something or not. Live a life filled with passion vested in your desired future, and reflect that life in your interactions with social media.  
5) Make sure to comment meaningfully- On posts and blogs that mention you, make sure that you acknowledge them and show your gratitude. Doing so means that you comprehend that a real leader is influential, and understand that words can aid in building someone up or tearing them down.
5) Always think and act with LEGACY in mind- Everything that you do should write a meaningful chapter in your life. In terms of social media, make sure that every post, blog entry, and twitter update speaks about the meaningful experiences that you have amassed.
6) Forging a name and image requires time and effort- Unless your Justin Bieber, who became a sensation overnight, longevity is what is going to help you win the race!
7) Always remember to be human- As much as people love to follow someone who has it all together, they also must know that you are just as human as they are. People want to know that they can still reach out and touch you. So, legacy is important but feel free to talk about some personal goals like fitness or some music that you are working on. Doing so will let people know that you are down to earth and available to them.
I hope this serves as wind in your sails to help bring direction on your journey to be the best at any venture that you undertake. Always remember: Shoot for the moon and pick up a couple of stars on the way! 
To your success,
Jonathan Collazo   

18 comments:

  1. Brilliant post!! Relevant and informative!! Thanks, from South Africa!!

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